×
427
Fashion Jobs
TARGET PUBLICATIONS
Regional Sales Manager
Permanent · Mumbai
THE BANYAN HR CONSULTS
Head HR For Garments Manufacturing Company at Chengalpattu, Tamil Nadu
Permanent · Chennai
IUMENTAS LIFE SCIENCE
Veterinary Sales Manager For The State of Assam
Permanent · Guwahati
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Plastic Manufacturing Company| Umbergaon
Permanent · Navsari
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Polythread Manufacturing Company| Ranchi
Permanent · Ranchi
ENGGSERVICES2INDIA
Production Quality Manager - Immediate Requirement
Permanent · Bengaluru
DIASORIN HEALTHCARE INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
METROPOLIS HEALTHCARE
Territory Sales Manager @ Mumbai
Permanent · Mumbai
GTROPY SYSTEMS PRIVATE LIMITED
Direct Sales Manager - Faridabad
Permanent · Faridabad
METROPOLIS HEALTHCARE
Territory Sales Manager @Amravati/Nagpur/Aurangabad
Permanent · Nagpur
AAVAS FINANCIERS LIMITED
Area Sales Manager | Home Loan | Delhi
Permanent · Pune
RAJ RAJESHWARI SPICE FOODS LTD.
Area Sales Manager/Senior Sales Officer Required
Permanent · Bareilly
PARK RETAIL MARKETING PVT LTD
Job Opening For Area Sales Manager
Permanent · Pune
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Rohtak
INFEXN LABORATORIES PRIVATE LIMITED
Area Sales Manager - Diagnostic / Healthcare
Permanent · Pune
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Vijayawada
RELIABLE CLOTHING PVT. LTD
Opening For Business Head (Garment Export)
Permanent · Mumbai
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Hyderabad
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Kochi
RISHABH IMPEX
Area Sales Manager
Permanent · Northeast India
NATURES ESSENCE PRIVATE LIMITED
Area Sales Manager- Punjab(Ludhiana)
Permanent · Ludhiana
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Noida
By
AFP-Relaxnews
Published
Mar 1, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lacoste swaps its crocodile for logos of endangered species

By
AFP-Relaxnews
Published
Mar 1, 2018

French fashion brand Lacoste on Wednesday swapped the crocodile logo on its shirts for the first time in its history for 10 of the most endangered species on the planet.


The number of polos available correspond to the number of specimens in the wild - Lacoste


The green Lacoste crocodile -- one of the world's best-known logos -- was replaced by the Sumatran tiger, the Javan rhino and the Cao Vit gibbon on the chest of its classic white polo shirts in a limited edition charity tie-in with the Save Our Species conservation group.

All but a handful were sold out within hours of going on sale for 150 euros ($183) immediately after the brand's Paris fashion week show.

The number of polo shirts put on sale was directly linked to remaining numbers of each threatened species surviving in the wild -- with only 30 for vaquita porpoises and 231 for Californian condors.

Designer Felipe Oliveira Baptista also included camouflaged images of each of the endangered animals in the last 10 looks in his autumn-winter collection.

"I think it is a great thing to do, and feels very gratifying if we can do something for these animals," he told AFP.

"Lacoste is one of the 10 more recognisable logos in the world with Coca-Cola and Apple."

The Portuguese designer said he had to be careful about using the crocodile logo -- which dates from 1933 -- "with respect. I don't like to plaster it everywhere. Either you be very classic with it or very original, and in this case it's quite original I think."

Lacoste's crocodile logo still features on the back of the 1,775 shirts.
 

Copyright © 2021 AFP-Relaxnews. All rights reserved.