Mar 19, 2015
La Roche-Posay campaign launches spot-checking cancer prevention campaign
Mar 19, 2015
Skincare brand La Roche-Posay has launched an international health campaign to combat skin cancer.
The "Skinchecker" campaign comprises two videos of 30 seconds and 60 seconds featuring Dalmation dogs checking out each other's spots, Women's Wear Daily reports. The campaign has already gone live in Australia, Mexico, Chili, Peru and Argentina and will be unveiled on French TV and in newspapers on March 20.
The brand, owned by L'Oréal, has created a campaign featuring a practical five-step method to identify potential indications of skin cancer, and the option to share information via social media.
"Knowing if you are at risk is critical in skin-cancer prevention and education; early detection and protection make a difference," states the brand in a press release. "The time for change is now, which is why La Roche-Posay is launching this worldwide campaign to spread awareness about the importance of self-checking and urging people to look out for those they care about."
The brand has been running the "SOS - Save Our Skin" campaign in the US for six years, but this is an attempt to tackle the issue globally.
It isn't the only group to be taking the issue of skin cancer seriously -- in 2014 Sephora USA donated $690,000 to The Skin Cancer Foundation. The amount was raised through sales of its 2013 edition "Sun Safety Kit", comprising a collection of SPF must-haves and sunless tanning favorites from top beauty brands.
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