×
163
Fashion Jobs
L'OREAL GROUP
Executive - Sales - Matrix - Cochin
Permanent · Kochi
SUBIR SINHA
General Manager Production Manager
Permanent · Kanpur
RIVAARA LABS
we Are Area Sales Manager Like You to Join Our Sales Team
Permanent · Nashik
CAPITAL PLACEMENT SERVICES
sr.Manager Production Grinding Machines For Vadodara Gujarat
Permanent · Vadodara
L'OREAL GROUP
Area Sales Manager - South Bengal
Permanent · Kolkata
FUTURES AND CAREERS
Job Requirement For "Assistant Production Manager"
Permanent · Renigunta
KEWAL KIRAN CLOTHING LTD
Area Sales Manager (Channel Sales) Rajasthan, Jaipur
Permanent · Jaipur
FEDBANK FINANCIAL SERVICES LTD
Area Sales Manager- Doorstep Gold Loan(Chennai)
Permanent · Chennai
HERO HOUSING FINANCE LIMITED
Area Sales Manager
Permanent · Thane
PROJOBS
Manager Accounts - Garment Manufacturing (Cma)
Permanent · Coimbatore
HECTOR AND STREAK CONSULTING PVT LTD
Production Manager- Diagnostic Portfolio
Permanent · Mumbai
ELITE DECOR PVT LTD
Production Manager & Production Supervisor
Permanent · Vadodara
L'OREAL GROUP
Sales Executive - Professional Division - Bhopal
Permanent · Bhopal
L'OREAL GROUP
Executive - Sales Cpd - Bhatinda (n)
Permanent · Bathinda
L'OREAL GROUP
Sales Executive - Cpd - Bhatinda
Permanent · Bathinda
L'OREAL GROUP
Area Sales Manager, Cpd - Chandigarh
Permanent · Chandigarh
HEALTHKART
Area Sales Manager- Healthkart - Lucknow, Agra, Gwalior
Permanent · Lucknow
HALONIX TECHNOLOGIES PVT LTD
Area Sales Manager - Lighting Retail Sales (Rajkot)
Permanent · Rajkot
ELECTRONICA FINANCE LTD
Area Sales Manager - Bangalore Machinery Loan
Permanent · Bengaluru
NANDANI CREATION LTD
Production Manager
Permanent · Jaipur
ELECTRONICA FINANCE LTD
Area Sales Manager - Kolhapur Machinery Loan
Permanent · Kolhapur
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Ranchi
Published
Feb 18, 2015
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

La Redoute launches offensive in UK for summer 2015

Published
Feb 18, 2015

Formerly a subsidiary of Kering, the French mail order company is launching an aggressive media campaign in the UK for summer 2015. The announcement heralds its relaunch in a market with strong retail potential. For the effort, La Redoute has selected three new agencies to boost its "Frenchness". 

The Cheetham Bell agency will be responsible for advertising campaigns, iCrossing will lead the offensive on social networks, while Beattie Communications will be responsible for the national press. The trio was chosen from a group of 14 British candidates. 

Photo: LaRedoute.com


"Collectively they all showed us a really exciting future for our brand that will bring French style confidence into the wardrobes of Britain," said Heidi Kenyon-Smith, head of marketing at La Redoute to the British press. "There will be a strong focus on inter-agency working with all three agencies, plus our existing media agency Carat Leeds, charged with boosting brand awareness and customer advocacy across their specialist comms channels." 

In 2013, La Redoute generated a turnover of 935 million euros, 25% was made internationally. With 7 million individual visitors per month, its sales site is among the top 10 most visited according to the French federation of e-commerce. A long-time player in mail order sales, the e-retailer is now present in 26 countries, including the UK. 

The preparation for its UK offensive comes after a troubled period for La Redoute, which the luxury giant Kering sold in June 2014.

It was acquired by Nathalie Balla, previously the company’s CEO, and Eric Courteille, the former secretary general of Redcats, the parent company of La Redoute and former subsidiary of Kering. The current team aims to return the company to profitability by 2017.

€1 = $1.14/£0.74

Copyright © 2021 FashionNetwork.com All rights reserved.