×
188
Fashion Jobs
NEEJ
Business Development Manager
Permanent · MUMBAI
LIFESTYLE BRANDS
Regional Sales Manager, Peter England - Bangalore
Permanent · BENGALURU
KITEX GARMENTS LIMITED
General Manager - Merchandiser
Permanent · ALUVA
ZODIAC CLOTHING CO LTD
Sourcing Officer (Fabric & Garment)
Permanent · MUMBAI
LIFESTYLE BRANDS
Head of Marketing, Louis Philippe - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Online Sales &Amp; Merchandising Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
HIGH FASHION GARMENT COMPANY
Manager Humanr Resource (Male) From Mumbai Only
Permanent · MUMBAI
RAJ KHATRI FILMS PVT LTD
Digital Marketing Executive
Permanent · MUMBAI
ANANDGUPTA COUTURE
Social Media Marketing & Fashion Design Assistant
Permanent · MUMBAI
DESIGNR
Sales Officer
Permanent · NEW DELHI
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MIRYALAGUDA

La Perla to launch an Indian e-commerce store by November

Published
today Jul 16, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The Italian lingerie brand will expand its presence in India this year by launching a dedicated e-commerce site, a male innerwear line, and growing its existing shop-at-home service.

La Perla will launch a dedicated e-commerce store in India by November this year


The CEO of La Perla in India, Sapna Shehrawat, is currently overseeing the creation of a dedicated e-commerce store for La Perla in India and the launch date is set for November this year. The platform, which will have the address Laperla.in will carry the brand’s range of lingerie, lounge wear, accessories, and ready to wear.

The brand will also launch its men’s innerwear line in India this year, which will include underwear and loungewear. On top of this, La Perla will expand upon its shop-at-home service to include more locations.

Shehrawat told Vogue India about how she uses her personal style to show how the brand’s aesthetics can fit the Indian clientele. “Take the Freesia bodysuit,” said Shehrawat, “one of our bestsellers—I’ve worn it with velvet trousers, and even paired it with a sari.”

La Perla was founded by Ada Masotti in 1954 in Bologna, Italy and the business began its life as a corset manufacturer. In May 2016, Julia Haart was appointed as the brand’s global creative director encompassing the brand’s ready-to-wear line.

Copyright © 2019 FashionNetwork.com All rights reserved.