×
202
Fashion Jobs
EXPLODE SERVICES
Quality Assurance Manager Home Furnishing Garments For Noida
Permanent · Noida
EXPLODE SERVICES
Manager ie Garment Exports
Permanent · Noida
THE BANYAN HR CONSULTS
Merchandising Manager For a Seamless Garments Textile co at Coimbatore
Permanent · Coimbatore
OPERA CLOTHING PRIVATE LIMITED
Production Manager For Garment Manufacturing Factory
Permanent · Vapi
GOKALDAS EXPORTS LTD
sr. Manager - Technical - Garments Industry Background
Permanent · Bengaluru
NIKE
Lead Technical Product Manager, ed&a – Apla
Permanent · Bengaluru
NIKE
Senior Security Incident Responder – Cis
Permanent · Bengaluru
FAABIIANA
Executive For Online Product & Order Management
Permanent · NEW DELHI
FAABIIANA
Customer Sales Executive (Female)
Permanent · NEW DELHI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Category Manager/sr. Manager-Institutional Sales - Garments Industry
Permanent · Bhiwandi
NIKE
Senior Technical Product Manager, Inventory & Order – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Finance – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Core Erp – Apla
Permanent · Bengaluru
OMREELS BIOSCOPE PVT LTD
Senior Executive Ecommerce
Permanent · MUMBAI
NIKE
Senior Technical Program Manager, Marketing Tech – Dtpo
Permanent · Bengaluru
NIKE
Service Delivery Manager, Operations Center – Tech Ops
Permanent · Bengaluru
NIKE
Director, Security Solutions & Delivery – Cis
Permanent · Bengaluru
NIKE
HR Manager - Nike India Technology Centre
Permanent · Bengaluru
NIKE
Financial Controller - India
Permanent · Bengaluru
NIKE
Software Engineering Manager, Finance & Procurement Technology – cf&c
Permanent · Bengaluru
NIKE
Service Delivery Manager, Sap & Omdl (Order Management & Delivery) – Tech Ops
Permanent · Bengaluru
NIKE
Service Delivery Manager, Batch & bi – Tech Ops
Permanent · Bengaluru
Published
Mar 18, 2013
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

La Perla relaunches its Studio line

Published
Mar 18, 2013

After celebrating the opening of the first Studio La Perla store in Rome in December, the brand has just opened its second store in Milan. The Milan boutique, which measures 50m², has a contemporary design and was conceived by architects at Burrati+Battiston. Studio is La Perla’s more affordable line.

The Studio La Perla store at Via Dante, 2, Milan

La Perla - based in Bologna but owned by American JH Partners since 2008 - has been working on this ambitious project of relaunching the brand for over a year and a half. “We have identified a market segment of female consumers aged 30 to 40 who are very fashion- and trend-orientated when it comes to underwear, but who do not invest in luxury pieces. This segment is not very well catered for so we are looking to win them over with Studio La Perla and broaden our clientele,” says Francesco Russo, strategic director of the group.

To capture the feeling of ‘natural elegance’ whilst offering high quality ‘everyday chic’ products at an accessible price point (bras sell for anything between 40 and 90 euros), the group has completely repositioned its little-heard-of Studio line. Four people were recruited to work on the design and merchandising of the on-trend colourful collection under the supervision of Giovanni Bianchi, artistic director at La Perla. Between corsetry, lingerie, sleepwear and beachwear, the line has a series of 8 collections, each featuring 15 to 20 pieces.

The relaunch of Studio, which will kick off of Autumn-Winter 2013-14, will be accompanied by a strong marketing campaign as well as focused development of Studio La Perla stores. A further five store openings are the horizon for 2013 in major cities such as Florence, Turin and Naples. The group’s long term plan is to be present in 20 to 30 of the principal locations in the country, to be achieved in partnership with local operators.

Studio La Perla Autumn-Winter 2013/2014


Outside of Italy, Studio La Perla will be sold in major department stores across Europe and North America. From 2014, the company is hoping to open further stores in France, the United Kingdom and Germany. Two test-concessions have been opened in Hong-Kong and Singapore but the group would rather penetrate the Asia market with its main luxury line, La Perla.

Copyright © 2022 FashionNetwork.com All rights reserved.