La Martina to go online in India
The Argentinean luxury brand La Martina will launch an India specific e-commerce store in the near future as it aims to optimise sales as well as gain better customer insights.
“Our global strategy is propelling us to implement our own e-commerce website for La Martina specific to India,” the Director of La Martina, India, Eliana Koulas, told Indiaretailing. “This is a huge growth opportunity for the brand which will facilitate online shopping targeted to reach customers all over India via a local platform. The retail offering with a huge product range providing a seamless shopping experience. We see this a new turning point for the online Indian luxury brand space and hope to be pioneering it.”
Koulas also stated that a dedicated e-commerce store would not just make it easier for customers all across India to purchase from the brand but that it would also “help [the brand] gain insights about the most popular products, sizes, preferences and who [its] real customers are.” Customer communication will also be a focus and the brand sees the omni-channel approach as a way to mix global and local content.
La Martina entered India for the first time in 2014 and its inaugural flagship store was opened in Delhi’s DLF Emporio. The brand now has two exclusive business outlets (EBOs), one in Delhi and one in Hyderabad. La Martina has also recently tied up with The Collective and will be distributed to a wider audience through retailing at the multi-brand boutique chain. The brand describes itself as “affordable luxury” and its speciality is polo wear.
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