Jul 27, 2016
Kylie Jenner unveils her first eyeshadow palette
Jul 27, 2016
Kylie Jenner has a new makeup trick up her sleeve... the beauty connoisseur is launching her first eyeshadow kit.
Christened 'Kyshadow', the kit, released by her company Kylie Cosmetics, comprises a Bronze Palette of nine different brown-based pressed powder hues, ranging from an iridescent beige to an earthy reddish brown and a dark mahogany color. The palette contains both matte and shimmery finishes.
The 18-year-old used her business Instagram account to announce the surprise move, posting a photo of the new palette and its packaging, which features an image of her own eyes resembling a sketch. In her accompanying caption she wrote: "Surprise! I've been dreaming about this moment for so long, and I'm so excited to reveal my Kyshadow palette. I've been using this every single day for the last few months and it's finally time to reveal it." On her personal account she revealed that she won't be stopping anytime soon either, stating: "Thank you to everyone for supporting me throughout my journey. One step closer to my dreams of having a full cosmetic line and YOU are the reason."
The kit launches Tuesday on kyliecosmetics.com, and if the success of Jenner's previous beauty launches are anything to go by, it is likely to be an instant sell-out.
Since exploding onto the beauty business scene in November 2015 with the launch of her "Lip Kit by Kylie" in three hues, Jenner has grown the brand to include liquid matte lipsticks and pencils in multiple shades of matte, glosses and metallics.
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