×
182
Fashion Jobs
OJB HERBALS
Area Sales Manager
Permanent · Ranchi
LIVE BIOTECH PRIVATE LIMITED
Area Sales Manager, Regional Sales Manager, Zsm
Permanent · Chennai
KM ELECTRONIC CABLES PVT. LTD
Area Sales Manager - Vijayawada
Permanent · Chennai
CTA APPARELS PVT. LTD
Opening For Merchandising Manager- Noida(Garment Export)
Permanent · Noida
CTA APPARELS PVT. LTD
Opening For Merchandising Manager- Noida(Garment Export)
Permanent · Noida
STAR UNION DAI ICHI LIFE INSURANCE (SUD LIFE)
Hiring- Area Manager - Bancassurance- Kolkata Metro
Permanent · Kolkata
NIKKO & CO.
Area Sales Manager /Sales Officers(5-10 Yrs Into Fmcg)
Permanent · Karimnagar
FUTURE GENERALI
Opening For Area Manager in Bangalore With Future Generali li
Permanent · Bengaluru
INFEXN LABORATORIES PRIVATE LIMITED
Area Sales Manager
Permanent · Mumbai
LENSKART
Area Operations Manager
Permanent · Chennai
WALPLAST PRODUCTS
Opening For Manager Sales - Walplast Products Pvt. Ltd. (Pune)
Permanent · Pune
ADECCO INDIA PRIVATE LIMITED
Job Opening For Area Sales Manager Role For Mnc Company
Permanent · Bengaluru
DR LAL PATHLABS
Area Sales Manager -Chandigarh
Permanent · Chandigarh
JOB INDIA
Regional Manager Sales (Backend Operations)Garments - Gurgaon
Permanent · Faridabad
HERITAGE NUTRIVET LIMITED
Cattle Feed - Area Sales Manager - Salem Location
Permanent · Salem
THINK FIRST DIGITAL
Hiring For Event Production Manager - Mumbai
Permanent · Mumbai
LUPIN
Opportunity For Area Manager - Mass Marketing - Lupin Ltd
Permanent · Pune
SOBHA
Manager - Sales at Sobha Nesara, Kothrud - Pune
Permanent · Pune
MIDAS HYGIENE INDUSTRIES PRIVATE LIMITED
Area Sales Manager - Punjab
Permanent · Jalandhar
PETPOOJA
Area Sales Manager || Software Sales (Pos) || Petpooja
Permanent · Navi Mumbai
FLEETX
Assistant Area Sales Manager/ Area Sales Manager
Permanent · Haldia
FLEETX
Area Sales Manager
Permanent · Tirunelveli
Published
Dec 13, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Kylie Cosmetics outshines competing indie brands

Published
Dec 13, 2016

It’s not often a product line designed by the star of a reality show manages to succeed, but Kylie Cosmetics, created by Kylie Jenner, has not only done just that, it has outperformed both indie and seasoned beauty brands. The youngest member of the Kardashian dynasty, her beauty line is best known for its $29 ‘lip kit’, consisting of a matte liquid lipstick and matching lip liner that has inspired a slew of imitation products.


Kylie Jenner's lip kit - Kylie Cosmetics


A study by e-commerce blog L2 "finds that four of the top five most visible brands for lip-related keywords were fast beauty brands that had created items similar to the Kylie Lip Kit." In fact, ‘Lip Kit duplicate’ is one of the most-searched terms on Google in the cosmetic industry, says L2. Brands that created more accessible duplicates of the Kylie lip kit, such as Colourpop, Anastasia, and Nyx, received a high share of media impressions from editorials featuring the brands as Kylie dupes.

When Jenner’s lip kit first hit the market in November of 2015, it was a unique product on the market. The two products give users the appearance of much fuller, plumper lips, as if they had undergone a cosmetic plumping injection. Jenner utilized an unconventional selling strategy – Kylie Cosmetics product would be released every Thursday in very limited quantities through the brand’s online website. Thanks to Jenner’s strong social media presence, the first release of the lip kit sold out not just in minutes, but in seconds.

The lip kit received backing from celebrities and high-profile make-up artists, and quickly spurred similar products from mainstream U.S. beauty brands, including Stila, Nyx, Benefit Cosmetics, Kat Von D, Smashbox, and Milani.

Throughout this year, Jenner has been expanding her cosmetics line, to date offering five product offerings in the cosmetic sector, including  crème and powder eyeshadow, eyeliner, lip gloss, and the original lip kit. Jenner launched her first retail experience this week, located in Canoga Park, California. The store, designed to be a replica of Jenner’s bedroom, stocks the full range of cosmetics from the Kylie line.
 

Copyright © 2022 FashionNetwork.com All rights reserved.