Koovs collaborates with Kunal Rawal for menswear collection
today Jun 25, 2018
Koovs has collaborated with Indian designer Kunal Rawal to launch an exclusive Kunal Rawal X Koovs menswear collection to tap into the booming menswear market in India.
The collection will include t-shirts, joggers and evening pieces that will be sold exclusively on the Koovs platform.
Commenting on the association with Rawal, Mary Turner, CEO of Koovs in a statement said, "The 35m social media reach and 1.6m engagement of our recent campaign with rising star Ahaan Panday, proves that exciting fashion and affordable style are as important to young men in India as women.
“Kunal Rawal is a transformational young designer and we are delighted to be bringing his trademark blend of casual and evening style for men exclusively to the Koovs private label."
With the collection, Koovs is looking to make further inroads into India’s menswear market which is equivalent in size to womenswear, according to a recent Redseer research.
The fashion etailer has previously collaborated with DJ Nikhil Chinapa, designer Manish Arora among many others for similar collections.
Koovs recently unveiled a new collaboration with Bollywood icon Taapsee Pannu with the star and the fashion e-tailer working together on new social media fashion collaboration.
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