Kith launches collaboration with Bergdorf Goodman
today May 20, 2017
Adding to its many collaborations and projects, New York City-based streetwear brand Kith launched its second collection with Bergdorf Goodman on Friday. The Kith x Bergdorf Goodman collection is available at Kith and Bergdorf stores, and on Kith’s online shop.
The capsule collection features luxury sportswear for men, such as hoodies, pullovers, sweatpants and shorts. Products start at $65 for a baseball cap featuring the Bergdorf logo, with half-zip sweaters going for $215. Unlike other products sold at or in collaboration with Bergdorf, the Kith capsule collection features the Bergdorf logo throughout the clothing. To promote the line, Kith released a campaign starring actor Michael Imperioli.
Kith has expanded its presence with a slew of recent collaborations, including capsule collection with Off-White and Fear of God earlier this year. Both are brands whose products are already carried in Kith’s stores.
The luxury department store has expanded its streetwear clothing in recent months; earlier this year it launched its NikeLab store-in-store. Keeping up with its eveningwear aesthetic, Bergdorf also recently introduced Colombian brand Pepa Pombo to its store.
Bergdorf Goodman was founded in 1899 and since 1987 has been owned by Neiman Marcus. It is headquartered in New York City, with just two stores, both located on 5th Avenue. Kith was founded in 2011 by Ronnie Fieg and has stores in New York and Miami, including its in-store shop at Bergdorf.
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