Kiehl's will be an official partner of the American Film Festival in Deauville, France

By

Sarah Ahssen

Published
Aug 3, 2015

Already a partner of the 'We Love Green' music festival in Paris, the US pharma-cosmetic brand Kiehl’s (L’Oréal group) has become the official partner of the American Film Festival in Deauville, France, to be held from 4th to 13th September.

The brand, created in New York in 1851, will also feature a place for meetings and exchanges between the industry's various players. During the day, the area will host meetings, interviews, press junkets and lunches, while in the evening it will host festival goers and award winners, as well as celebrations. Also, the 'Revelation' prize, awarded for the first time in 2006, will henceforth be known as the Kiehl's Revelation Prize.
 
Finally, during the entire month of September, in all its stores and on the e-commerce site, Kiehl's will offer two products boasting the colours of the Deauville American Film Festival: the Ultra Facial Cream (50 ml, € 24 and 125 ml, € 50) and the Body Cream (250 ml, € 29.50).

All profits accruing from these products will be passed on to Enfance et Partage, an association promoting children's rights, in France and around the world.