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Published
Jul 14, 2014
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Kelly Slater's new brand named "Outer Known"

Published
Jul 14, 2014

When Kelly Slater announced the end of his collaboration with Quiksilver on April 1, he mentioned his plans to launch his own brand with support from the Kering group.

Kelly Slater. Photo AFP.


According to the U.S. surfing magazine Stab, the outlines of this new adventure became a little clearer today, with the label being baptized “Outer Known.”

Kelly Slater is again working with John Moore as head of product and brand marketing. The two had previously collaborated on the short-lived VSTR label, which was designed with the surf-traveler in mind.

According to the American surf press, the spirit of Outer Known will pick up on this direction, with Kelly Slater giving high priority to sustainable products.

While it looks like Kelly Slater is lately wearing Kering brands Volcom and Electric when out in public, no details have been released on how the group will be supporting the brand of its ambassador.

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