Karl Lagerfeld launches kidswear on Melijoe.com
Fans of Karl Lagerfeld's designs can now dress not just themselves but also their children in his clothes, as the designer has introduced his inaugural children's collection on luxury French kidswear site Melijoe.com.
Prepare for plenty of mini-Karls when the Spring 16 collection launches for pre-order on November 9. The line features T-shirts and sweatshirts, jeans, skirts, ties and the "indispensible" crisp white shirt and black blazer. For younger kids, there are bonnets and bibs, booties, tiny blouses and mini-blazers.
The collection is decorated with the profiles of the designer and his beloved cat and muse, Choupette. Choupette also features on Melijoe.com in animated form, and stars in four videos that mix film and 2D animation.
Melijoe.come sells clothes for kids aged 0-16 years from brands including Karl Lagerfeld Kids, Little Marc Jacobs, Chloé, Marni, Margherita, Dolce & Gabbana and Burberry, and is available in 8 languages and 9 currencies across 5 continents.
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