Juan Carlos Obando to show in Paris instead of New York for F/W15
Juan Carlos Obando, the LA-based designer who was a runner-up for the 2013 FDA Vogue Fashion Fund award, has announced that he will be showing his fall/winter collection for 2015 in Paris rather than New York, where he has previously shown. Obando is also releasing his inaugural visual campaign.
"I am very pleased to release our first ever visual campaign, it combines my passion for fashion and graphic design. Putting the company through a branding exercise has enabled my vision to fully blossom and focus on elements that elevate the collection from its voice to its packaging, as well as the strategic components for our website, which is scheduled to launch this spring fully equipped with an e-shop functionality," the designer said.
Juan Caelos Obando shot, styled and art directed the campaign together with design foundry "From California With Love." He also said his decision to move ready-to-wear to Paris has been in the works for a while.
"We have built a strong infrastructure to service all of our accounts in Paris so it’s logical to build an editorial component into those efforts. The goal is to start in a concise and focused way, allowing the work to be properly introduced in the correct context and let it grow organically from that point on."
Obando will show in Paris on March 2.
Copyright © 2021 FashionNetwork.com All rights reserved.