×
207
Fashion Jobs
PUMA
Manager- Ecommerce Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
PUMA
Digital Marketing Manager
Permanent · Bengaluru
EXPLODE SERVICES
Quality Assurance Manager Home Furnishing Garments For Noida
Permanent · Noida
EXPLODE SERVICES
Manager ie Garment Exports
Permanent · Noida
THE BANYAN HR CONSULTS
Merchandising Manager For a Seamless Garments Textile co at Coimbatore
Permanent · Coimbatore
OPERA CLOTHING PRIVATE LIMITED
Production Manager For Garment Manufacturing Factory
Permanent · Vapi
GOKALDAS EXPORTS LTD
sr. Manager - Technical - Garments Industry Background
Permanent · Bengaluru
NIKE
Lead Technical Product Manager, ed&a – Apla
Permanent · Bengaluru
NIKE
Senior Security Incident Responder – Cis
Permanent · Bengaluru
FAABIIANA
Executive For Online Product & Order Management
Permanent · NEW DELHI
FAABIIANA
Customer Sales Executive (Female)
Permanent · NEW DELHI
NIKE
Senior Technical Product Manager, Inventory & Order – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Finance – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Core Erp – Apla
Permanent · Bengaluru
OMREELS BIOSCOPE PVT LTD
Senior Executive Ecommerce
Permanent · MUMBAI
NIKE
Senior Technical Program Manager, Marketing Tech – Dtpo
Permanent · Bengaluru
NIKE
Service Delivery Manager, Operations Center – Tech Ops
Permanent · Bengaluru
NIKE
Director, Security Solutions & Delivery – Cis
Permanent · Bengaluru
NIKE
HR Manager - Nike India Technology Centre
Permanent · Bengaluru
NIKE
Financial Controller - India
Permanent · Bengaluru
NIKE
Software Engineering Manager, Finance & Procurement Technology – cf&c
Permanent · Bengaluru
Published
May 24, 2018
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Johnson & Johnson relaunches Baby Care line amid talc cancer risk controversy

Published
May 24, 2018

Following declining sales, Johnson & Johnson has relaunched its Baby Care line, including its controversial talc products, despite the fact that a number of scientific studies have linked the mineral to a risk of developing cancer.


"We’re not only a leading baby skin care brand, we’re also a leader in safety research" says J&J in an Instagram post published around the time of its talc relaunch - Instagram @johnsonsbaby


The newly relaunched Baby Care line will include the company's traditional talc and cornstarch baby powder and will also introduce a new cotton-based powder, as well as updated formulas for other products, including a "less slippery" baby wash.

The relaunch comes after Johnson & Johnson announced that sales in its Baby Care division – which also includes lines such as Aveeno – have decreased 20% since 2011, falling to $1.9 billion. Q1 sales for 2018 fell 14% in the US.

"Perhaps because of our success, we became a bit complacent and did not want to mess with success, for lack of a better expression," said Jorge Mesquita, J&J global chairman and EVP for the company's global consumer unit, to CNBC. "We failed to evolve our model" to meet the needs of "millennial moms".

A large part of evolving to meet these needs has involved Johnson & Johnson removing sulfates, parabens and other additives unpopular with health-conscious millennials from its products in an effort to regain market share in the baby and personal care space.

However, despite the findings of various studies identifying talcum as a carcinogen, the company is continuing to put its talc baby powder on the market.

Research conducted over the past forty years has found that when talc is applied to the female genital area, it can travel to the ovaries and cause ovarian cancer. Further studies have also shown that when inhaled, talcum powder can cause mesothelioma and other lung diseases.

"There is overwhelming evidence that Johnson & Johnson has known about the links between talcum powder and cancer for decades," says Ted Meadows, attorney at Beasley Allen law firm in a statement. "They knew that the mining process that extracts talc can taint it with asbestos, heavy metals and other chemicals that can cause cancer," he explained.

Allen has represented a number of victims in trials where juries have found that genital use of Johnson's Baby Powder was directly linked to the development of ovarian cancer.

Nonetheless, Mesquita is keen to emphasise that consumers can safely use Johnson & Johnson products, telling CNBC, "We are absolutely certain that science shows that our talcum product is safe, and we will defend our brand and defend our product."

There have, however, been over 9,000 lawsuits filed in the US seeking damages for victims claiming to have developed cancer as a result of using talcum powder. Only last month a New Jersey jury returned a $117 million verdict against Johnson & Johnson and its talc supplier in the case of a 46-year-old banker whose cancer diagnosis was found to be related to talc use.

As the controversy has gained more media attention over the past year and a half, manufacturers of similar products have begun putting warnings on their baby care lines, detailing the risks of using talc on the female genital area.

According to Trisha Bonner, J&J Consumer's associate director of R&D, who also spoke to CNBC, the changes in the  company's relaunched Baby Care line have been implemented in an attempt to adapt to changing consumer preferences and not because of safety risks.

Copyright © 2022 FashionNetwork.com All rights reserved.