Jockey’s unique pop-up museum to come up in Bengaluru, Mumbai

By

Maverick Martins

Published
Aug 22, 2017

Innerwear brand Jockey as part of its 141st anniversary celebrations will conduct unique pop-up museums in Bengaluru and Mumbai. The pop up museums will be held from August 25 to 27 at The Courtyard – Phoenix Marketcity, Bangalore while on September 8 – 10 it will be in held at High Street Phoenix, Lower Parel, Mumbai.

 
Sunder Genomal, Managing Director, Page Industries Limited in a statement said, “We are extremely delighted to unveil our #ThereIsOnlyOne pop-up museum to celebrate our incredible journey. As a brand, we’ve stood for excellent materials and the finest workmanship, as well as special attention to detail and perfect fit. For the last 141 years, Jockey has been an iconic brand that is built on the trust of our consumers and thus we’re thrilled to offer them the unique opportunity to experience the brand’s evolution in an exciting and engaging way.”
 
The pop-up museum is to celebrate the history of Jockey and relive its incredible journey by bringing alive key milestones such as the invention of the brief in 1934, the revolutionary Y-front design of 1935, the ‘Cellophane Wedding’ in 1938 which was the world’s first fashion show for innerwear, and many more.

Founded in 1876, Jockey has a rich history as one of the apparel industry’s original pioneers and innovators.