Jérôme Dreyfuss accelerates development
Jérôme Dreyfuss is accelerating its expansion while focusing on footwear. The leather specialist, which has built its reputation on practical and convertible bags made with ultra soft materials, is putting its footwear line, which it launched in late 2013, into overdrive.
To better showcase its footwear, the leather goods brand is reorganizing its retail network in Paris, setting aside one of its stores exclusively for its men’s and women’s footwear collections.
Located in the Saint-Germain-des-Prés neighborhood at 1 Rue Jacob (6th arrondissement), the store in question was the designer’s first, opened in 2008. Previously reserved for the men’s bags line “Monsieur”, which was launched in summer 2012, the store has exclusively focused on footwear since February 20. Just across the street, at 4 Rue Jacob, customers can find Jérôme Dreyfuss’ men’s and women’s bag collections, while its store at 127 Galerie de Valois (1st arrondissement) houses all of the brand’s lines.
The brand is also available in major Parisian department stores, where Jerome Dreyfuss has been hugely successful. A corner entirely dedicated to footwear was also opened in late February on the 2nd floor of upscale department store Le Bon Marché.
Jérôme Dreyfuss’ footwear is manufactured in Europe by select craftsmen in Italy, France and Portugal. The spring-summer 2015 collection offers everything from ultra feminine shoes with Louis XV heels to more casual models, such as Bonnie cowboy boots with a laid-back feel.
Models for both men and women also include Indian moccasins with ethnic patterns and the Velcro sneaker Run. Launched last winter, it was so successful that another version was rereleased for summer.
Available in over 300 locations worldwide, the brand founded in 2003 is meanwhile continuing its international expansion.
After opening three corners in Taipei in 2008 and a store in New York in 2010 located in SoHo right next to a Isabel Marant location (Marant happens to be Dreyfuss’ wife), the designer opened his first store in Japan, in Tokyo, last November, as well as in Seoul, South Korea, bringing the total number of brand stores to six.
Founded in 2003, the fashion house already had a presence with ten shop-in-shops in both these countries. It generates makes about 15% of its total turnover in Asia, which amounts to nearly 10 million euros.
Meanwhile, plans for a new opening in London, in September, are currently in the works.
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