Jean Paul Gaultier named new creative director of Diet Coke
Coca-Cola is very keen on being fashionable. The American company has just announced that Jean Paul Gaultier is Diet Coke’s new creative director for 2012. Like his predecessors, such as Karl Lagerfeld or Manolo Blahnik, the French fashion designer will design a range of limited edition Diet Coke cans and bottles. But this time the collaboration will not stop there.
Jean Paul Gaultier in one of Diet Coke's new commercials
In his new role, Jean Paul Gaultier will also launch an advertising campaign. Throughout 2012, Diet Coke will release a series of short promotional films, in which the designer will star as a therapist, journalist and private director.
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