Jacadi launches international mobile commerce site
French children’s brand Jacadi has launched a e-commerce site, specially adapted to smartphone and tablet users. The site - developed in partnership with Pictime – is available in France, Germany, Austria and the United States.
The site offers 1500 items ranging from baby clothes to childrenswear, accessories and shoes. For Jacadi, it was important to offer the same fluidity and ease of navigation on smartphones and tablets as is currently available on the brand’s main website.
The development of an m-commerce site falls in line with the brand’s recently implemeneted cross-channel strategy. The strategy includes pushing international growth with particular focus on the Turkish, Polish and British markets.
The brand has 110 stores in France as well as 160 internationally, spread across 40 countries. International activity accounts for just over half of the brand’s sales.
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