Jabong adds ‘Seven by MS Dhoni’ to its portfolio

Jabong, India’s leading online fashion portal, has added active lifestyle brand ‘Seven by MS Dhoni’ to its product portfolio.

Seven, a footwear and apparel brand launched in February this year, is partly owned by Rhiti Sports and star cricketer MS Dhoni. The brand offers running, training and active lifestyle footwear and apparel for both men and women.

Dhoni said, “Seven has been my lucky number. I was born on the seventh day of the seventh month. I became the captain of India’s ODI team in the seventh year of the twenty first century.”

“I am happy to be sharing my lucky charm with you—my brand Seven. Fitness has always been one of my top priorities and is ingrained in the brand ethos of Seven. The Seven ambition is all about making fitness an intrinsic part of every city, town, school, and home. In my opinion, you don’t have to be a professional athlete to take your fitness seriously. All you need is the motivation to lead an active lifestyle,” he added.

“Sportswear is one of the top selling categories on Jabong for many years now and we are excited to offer Seven by MS Dhoni to our discerning shoppers. India has never had a more successful captain and Dhoni’s grit and dedication is evidently the hallmark of the brand Seven, which fills in an essential value gap in the active and health-conscious lifestyle category. We are also excited about Rhiti Group’s plans to continue to launch even more innovative designs and technology-driven products in future and will keep expanding our assortment with the latest in sports fashion,” said  Rahul Taneja, Jabong’s chief business officer.

“We are delighted to associate with Jabong as India’s leading destination for lifestyle and sport brands. Jabong’s top-notch product curation and audience fits perfectly with Seven’s positioning and the initial promotional launch pilots have yielded a tremendous response. We are very excited with this partnership and look forward to a long innings with Jabong,” said Arun Pandey, chairman and managing director of Rhiti Group.