Isabelle Kaif to endorse cosmetic brand Lakme in India
Lakme India has signed upcoming actress/model Isabelle Kaif as the new brand ambassador of the brand in the country. Isabelle, the sister of popular Bollywood actress Katrina Kaif will now join the likes of Kareena Kapoor Khan and Shraddha Kapoor to endorse the cosmetic brand.
The brand is hoping that the Isabelle will succeed in replicating the success of her sister a former brand ambassador of Lakme and help the brand maintain pole position in India’s booming cosmetic market.
The campaigns featuring Isabelle are expected to be launched in the coming months across all verticals i.e. television, print and digital.
Purnima Lamba, Head of Innovations Lakme in a statement said, "We are proud to introduce Isabelle, following in her sister Katrina's footsteps as a Lakme discovery. We look forward to a long association and some great campaigns with her"
"Lakme is India's favourite brand. It's incredible to get an opportunity to represent a brand that has worked with the best makeup experts and introduced some of the biggest beauty trends and products. I am extremely excited to be starting my journey with this iconic brand," Isabelle Kaif added.
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