Invista : a new European manager for Cordura
Cordura, the brand held by Invista (Lycra), has just appointed Iain Bradley as Cordura Europe’s business manager. He will head the Performances and Protective Fabrics group.
Bradley has previously served as European business manager for SPILO, Ltd., specializing in technical geo-textile products and as the European commercial director and company secretary for the SANS Fibres company. In his new role, from his seat in London, he will attend to the development of Cordura sales in the EMEA region. He will also develop a communication policy aimed at expanding brand awareness in Europe.
Cordura is a registered trademark of Invista, a giant in the world of polymers and fibers, which operates most notably under the brand Lycra. Last spring, Cordura presented the latest developments in its denim offering: an expanded range of new coatings and finishes that also took advantage of the elastic properties of the Lycra T400 fiber.
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