Interparfums and Oscar de la Renta sign licensing deal
Since seeing the departure of Burberry to take its fragrance business in-house, Interparfums is working to reinforce its perfume portfolio. Interparfum’s U.S. subsidiary has signed a multiyear global licensing pact with Oscar de la Renta’s fragrance business in deal that sees Interparfums take over the production and distribution of Oscar de la Renta fragrances.
The acquisition is expected to be completed on December 2. For the past three years, fragrances have been managed in-house following the end the brand’s contract with L’Oréal.
Alex Bolen, Chief Executive Officer of Oscar de la Renta, LLC commented, “Over the last few years, we are pleased to have re-established Oscar de la Renta as an important brand in prestige fragrances. Our critical efforts to rebuild in-house created a strong business that is well-positioned for the next phase of development in the fragrance and beauty category. Having reached this point, it became clear that Inter Parfums would make an ideal partner that can leverage its global sales, marketing and production expertise to build upon what we have created, while accelerating growth domestically and internationally.”
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