Inditex's lingerie brand this September launched an e-commerce platform for China at Oysho.cn. The move reaffirms the label's plans for the Chinese market following the launch of an official website on Tmall, the largest online sales platform in China. 

Oysho’s first Chinese point of sale opened in 2011 and the company has since then amassed 55 stores in 41 cities across the Asian country. It plans to increase this number to 57 with two new store openings by the end of the month.

All Oysho products will be available online, from its lingerie and accessories line to footwear. Oysho.cn joins 16 other e-commerce platforms in Oysho’s online expansion.

Oysho was born in 2001 as a lingerie label within the Inditex fashion group, retailing lingerie, sleepwear, gymwear, beachwear, accessories and footwear. It currently has over 586 stores in 49 countries.