Ikea Canada partners with Indigenous Fashion Incubator

By

Jennifer Braun

Published
Jun 6, 2017

Ikea Canada has teamed up with Toronto-based social enterprise Setsuné Indigenous Fashion Incubator to co-create a handmade limited edition collection. The collaboration will be available exclusively in-store at Ikea Etobicoke beginning June 8.
 
Baptized ÅTERSTÄLLA, which means to restore, heal, or redecorate, the collection is made entirely from salvaged Ikea textiles, reflecting the traditional Indigenous philosophy to "use everything".
 

The collection features kitchen accessories and consists of four fabric products: an apron, small bag, basket, and tea towel, which together symbolically represents the Indigenous "traditional kitchen" – for transporting, storing and preparing food.
 
"Partnering with a social enterprise like Setsuné has allowed us to simultaneously empower the local Indigenous arts community and creatively explore a pathway toward a circular economy," said Brendan Seale, Sustainability Manager, Ikea Canada, in a news statement. 

"Through our shared values, partnering with IKEA Canada helps to promote and sustain the voices and visibility of Indigenous women and the work we create. We are hopeful this partnership will grow Setsuné's influence and make an even larger impact in Canadian arts circles," added Sage Paul, Co-founder, Setsuné Indigenous Fashion Incubator.  

In the past, Ikea has partnered with a variety of social initiatives. Through this collaboration Ikea and Setsuné "hope to bring greater awareness of the Indigenous arts community in Toronto and across Canada to Ikea's co-workers and customers."