×
167
Fashion Jobs
GETNATTY DESIGNTECH PVT. LTD
Business Development & Sales Specialist
Permanent · MUMBAI
SCANNHUM HR SOLUTIONS
Scannhum| Head - Digital Marketing | Mulund (Mumbai)
Permanent · Mumbai
N K CONSULTANTS
qa Manager in Buying House Bangalore
Permanent · Bengaluru
CG EDUCATION PLACEMENT CONSULTANT
qa Manager
Permanent · FARIDABAD
SREEDHARA TEXTILES PRIVATE LIMITED
Wanted - Accounts Executive
Permanent · Coimbatore
POKARNA FABRICS PRIVATE LIMITED
HR Manager
Permanent · Hyderabad
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
CAPITAL PLACEMENT SERVICES
Cfo For International Funding For 1000 Crore Company in Gujarat
Permanent · Vadodara
NEEJ
Business Development Manager
Permanent · MUMBAI
LIFESTYLE BRANDS
Regional Sales Manager, Peter England - Bangalore
Permanent · BENGALURU
KITEX GARMENTS LIMITED
General Manager - Merchandiser
Permanent · ALUVA
ZODIAC CLOTHING CO LTD
Sourcing Officer (Fabric & Garment)
Permanent · MUMBAI
LIFESTYLE BRANDS
Head of Marketing, Louis Philippe - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
HIGH FASHION GARMENT COMPANY
Manager Humanr Resource (Male) From Mumbai Only
Permanent · MUMBAI
RAJ KHATRI FILMS PVT LTD
Digital Marketing Executive
Permanent · MUMBAI

Ikea and Virgil Abloh to launch pop-up during Paris Fashion Week

By
Translated by
Jennifer Braun
Published
today Sep 7, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Its been months since Ikea and Virgil Abloh started building suspense around its upcoming collaboration, dubbed Markerad. Launching in all Ikea stores in late 2019, it will be the fruit of nearly two years of labour between the Off-White creator and artistic director of Louis Vuitton men, and the Swedish brand. In anticipation of the launch, Ikea and the designer will open a pop-up shop during Paris Fashion Week where four carpets developed for the occasion will be exclusively available for purchase.


Ikea and Virgil Abloh to launch pop-up during Paris Fashion Week. - Ikea


Located in the heart of The City of Fashion and Design, at 34 Quai d'Austerlitz, in the 13th arrondissement, the pop-up shop has been baptized "Still Loading". It will open on Saturday, September 29th from 11am to 8pm, two days after Virgil Abloh's Off-White show.
 
“We just couldn’t wait […] we constantly get the question when we will make it available to people. So we decided to respond to this by speeding things up a bit and releasing a few rugs,” said Henrik Most, creative director at Ikea. 

For his part, Virgil Abloh says: "These rugs can become art pieces you put on the wall just as much as functional objects in a home.” 


One of the carpets from the « Still Loading » launch. - Ikea


Although the prices of these first four limited-edition pieces are yet to be announced, they're unlikely to scare off Virgil Abloh fans.
 
"Fashion designers are good storytellers, effective at reaching specific target groups. In this case, a younger audience," explained Most to FashionNetwork.com last May, regarding Ikea's interest in working with designers. 
 
Fashion enthusiasts attending Fashion Week certainly won't be able to resist the pull of "Still Loading" either: it's a case of perfect timing for the American designer and the Swedish brand.

Copyright © 2019 FashionNetwork.com All rights reserved.