×
144
Fashion Jobs
PEEPAL HR ASSOCIATES (OPC) PVT LTD
Ceo Textile Business (Please Read The jd Before Applying)
Permanent · Hyderabad
VERUSCHKA
Social Media And PR Specialist
Permanent · MUMBAI
VERUSCHKA
E-Commerce Manager
Permanent · MUMBAI
H&M
E-Commerce Commercial Manager
Permanent · NEW DELHI
H&M
Area Facility Manager
Permanent · NEW DELHI
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
Published
Jul 29, 2017
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hollister launches its second mobile game to celebrate its jeans

Published
Jul 29, 2017

In March, the clothing brand launched an interactive, surf-themed game. Now Hollister has launched a second retro, 16-bit style game this time with a skateboarding theme to promote its jeans collection.


 
Launching on Friday, Hollister’s new game is available on the TreSensa platform and will be promoted through social media channels such as Snapchat, Instagram and Facebook. Like its surfing predecessor, the retro-influenced game lets users play as characters Waxer or Betty as they navigate obstacles. The skateboarding-themed game is set in Venice, California, featuring iconic landmarks such as the area’s boardwalk and bike path.
 
With its surfing release, Hollister exceeded expectations with the game earning more than 27.6 million impressions through the month of March. The brand calls the game a “more engaging and meaningful way for Hollister to interact with its core teen audience” and is part of its strategy to capture the Gen Z audience.

In May, Hollister launched a YouTube series titled This is Summer, which followed a group of high school seniors and juniors throughout their summer. Hollister released the episodes on Awesomeness TV’s YouTube channel and also created a Spotify playlist in conjunction with the series.
 
Abercrombie & Fitch, which owns both the Hollister and Abercrombie brands, revealed in its first quarter earnings report in May that the Hollister brand saw a 3 percent rise in same-store sales, which had been flat for two years. 
 

Copyright © 2022 FashionNetwork.com All rights reserved.