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Published
Sep 25, 2013
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Hermès names executive vice president of sales and distribution

Published
Sep 25, 2013

Florian Craen has been named executive vice president of sales and distribution at Hermès International. He will be taking over from Beatriz González-Cristóbal who left the company in the spring for personal reasons, after a 13-year stint at the luxury French brand.

A Harvard Business School graduate, Craen joined the company in 1997 as area manager. In 2001 he was promoted to managing director of the label’s travel retail division before moving in to head up the English subsidiary in 2006. From 2009 until present, Craen was managing director of the North Asia area, comprising of China, Hong Kong, Macau, Taiwan and Korea.

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