Hema Kaul launches diffusion line "Maraal"
The Indian designer Hema Kaul launched “Maraal”, and resort wear diffusion line inspired by the flamingo.
Hema Kaul has launched a flowy, beach-appropriate collection to kick off her new diffusion line, “Maraal”.
“Just like how these birds stand out in a crowd, the Hema Kaul woman also likes the drama of being different from the rest,” said the brand in a press release. “This collection is for the one who wants to indulge in resort luxe wear. Suitable for brunching, lunches and holiday dressing.”
Fabrics used include printed pure crepe, shimmer lycra and French lace and the collections silhouettes are structured yet loose. Pleating, ruffles, and appliqués also feature. The collection has been designed to suit tropical regions and the collection’s “flamingo” inspiration can be seen in both the colour palette and the prints. The main colours of the collection are peach, blue, and white.
“This collection also has a retro touch. All of this add in to the elegant Hema Kaul woman and her style, totally for the beach and island life,” explained the brand.
Hema Kaul launched her first official collection at London Fashion Week in 2014 after she had been previously been selling collections privately. Kaul is currently based in Dubai where the brand’s flagship store is also situated and the brand also retails in India.
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