Helly Hansen signs adventurer Inge Solheim
Helly Hansen has just signed a two-year sponsorship contract with Inge Solheim in order to boost its worlwide reputation and credibility as an outerwear brand. The 36-year-old polar guide will promote Helly Hansen’s apparel by wearing the brand’s clothes in public events, as well as working with a design team in Norway in order to ensure the high-quality of products and give ongoing feedback.
Emma Russell, the marketing manager of Helly Hansen UK, explains: "Inge’s passion for living and working in extreme conditions makes him a great fit for the Helly Hansen brand. Everyone from our designers, right through to our retail partners and staff, will benefit from Inge’s invaluable knowledge and understanding of the outdoors."
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