×
183
Fashion Jobs
NEEJ
Business Development Manager
Permanent · MUMBAI
LIFESTYLE BRANDS
Regional Sales Manager, Peter England - Bangalore
Permanent · BENGALURU
KITEX GARMENTS LIMITED
General Manager - Merchandiser
Permanent · ALUVA
ZODIAC CLOTHING CO LTD
Sourcing Officer (Fabric & Garment)
Permanent · MUMBAI
LIFESTYLE BRANDS
Head of Marketing, Louis Philippe - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
HIGH FASHION GARMENT COMPANY
Manager Humanr Resource (Male) From Mumbai Only
Permanent · MUMBAI
RAJ KHATRI FILMS PVT LTD
Digital Marketing Executive
Permanent · MUMBAI
ANANDGUPTA COUTURE
Social Media Marketing & Fashion Design Assistant
Permanent · MUMBAI
DESIGNR
Sales Officer
Permanent · NEW DELHI
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MIRYALAGUDA
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KOTHAGUDEM

Heineken and Kappa USA team up on sporty #Heineken100 capsule

Published
today Jul 26, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

International brewer Heineken has chosen Italian sportswear brand Kappa as its partner for the latest World Cup-themed edition of the company’s #Heineken100 program, resulting in a six-piece soccer-focused capsule.


Pieces in the #Heineken100 x Kappa capsule - Photo: Heineken

 
The collection marks the ninth year of the program, which produces limited-edition co-branded products that are distributed to “the 100 most influential beer drinkers of the world”.
 
The capsule includes a white polyester tracksuit, a short-sleeved jersey and matching soccer short set, and a mesh and nylon duffle bag. The collection also features a long-sleeved green “Friends & Family” jersey which is not available for purchase.

All pieces are co-branded with the Kappa “Omini” logo and the limited-edition #Heineken100 Football Federation patch.
 
“The #Heineken100 program continues the brand's tradition of creating luxury products that our consumers love – helping Heineken stay relevant amongst the most influential groups in culture,” stated Felix Palau, senior VP of marketing for Heineken USA, in a release. “The partnership with Kappa is a natural fit and we couldn't be more excited about it as the brand shares our passion for soccer and sphere of cultural influence.”
 
“We're thrilled to partner with Heineken on this year's #Heineken100 program to bring our consumers a stylish, luxury collection that is simultaneously trending and timeless,” added Dre Hayes, co-founder of Kappa USA’s partner company The Foundation.
 
For the second time since the program started, the latest #Heineken100 collection will be available for purchase by consumers over the age of 21 through a pop-up at New York’s Stadium Goods on Thursday, July 26.
 
Prior to Kappa, the last #Heineken100 collaboration was with Japanese streetwear brand A Bathing Ape (BAPE) and previous program partners include Tumi, Garrett Leight and Parabellum.
 
A second #Heineken100 collaboration with an as yet undisclosed apparel boutique is slated for release this fall.
 
Prices for pieces in the Kappa x #Heineken100 capsule range from $75 for a duffle bag to $200 for a tracksuit.

Copyright © 2019 FashionNetwork.com All rights reserved.