Hanro looks toward yoga market

By

Anaïs Lerévérend

Published
Jan 15, 2015

While loungewear was already on the menu for Hanro’s collections, yoga had not been clearly defined as a target. Now, that has changed, as the Swiss premium underwear brand is set to launch a line featuring a dozen products for yoga, pilates and other low intensity sports for autumn-winter 15/16.

The line features ten models (pants, tops, t-shirts, jackets and sweatshirts), whose fabrics—which include micromodal, spandex and cotton fleece—are specially adapted to yoga. The shirts have no side seams for comfort and the pants feature wide waists. The products will be sold between 40 and 130 euros. 

With a release date set for August 2015, the line further marks the expansion of Hanro’s range, following the launch of ready-to-wear on year ago.