H&M taps tennis player Tomas Berdych as brand ambassador

By

Matthieu Guinebault

Published
Jan 16, 2013

Ranked sixth in the world, Czech tennis player Tomas Berdych is the latest big name to become an ambassador for H&M. The 27-year-old will help develop a tennis-inspired line for the Swedish brand, a collaboration that brings to mind Uniqlo’s campaign with tennis megastar Novak Djokovic in 2012.

The announcement comes just as H&M reports disappointing like for like sales. The H&M group, who also owns brands COS and Monki, has 2700 stores in 48 countries across Europe, Asia, North America, North Africa and the Middle East. Just a few days ago, the group announced the launch of its new brand & Other Stories in in ten European countries.