×
199
Fashion Jobs
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Davanagere
ASSORT STAFFING SERVICES
Area Sales Manager | Chennai | Only 7+ Yrs in Apparels Apply
Permanent · Chennai
H&M
Head of HR - Tech Location India
Permanent · BENGALURU
H&M
HR Business Partner
Permanent · NEW DELHI
SK APPARELS
Factory Manager - (Vamatex & Smit Terry Looms Factory)
Permanent · Karur
ADIDAS
Senior Specialist - Finance Operations fp&a
Permanent · CHENNAI
ADIDAS
Manager - Gbs Global Strategy Activation
Permanent · CHENNAI
ADIDAS
Senior Manager HR Data
Permanent · CHENNAI
ADIDAS
Profit Protection Specialist
Permanent · GURUGRAM
ADIDAS
Senior Manager - Company Secretary -Aimpl
Permanent · GURUGRAM
L'OREAL GROUP
Product Manager- Kiehl's, Luxury
Permanent · Mumbai
L'OREAL GROUP
Senior Key Account Manager - Ecommerce, Ppd
Permanent · Mumbai
METROPOLIS HEALTHCARE
Territory Sales Manager
Permanent · Guwahati
2COMS
Area Sales Manager Institutional Sales
Permanent · Chennai
POLYCAB
Area Sales Manager - Lhdc - Ludhiana
Permanent · Ludhiana
KOTAK MAHINDRA BANK
Urgently Hiring For Area Sales Manager- Agri
Permanent · Coimbatore
SUPERDRY
Ethical And Sustainability Manager
Permanent ·
ION EXCHANGE
Area Sales Manager or Assistant Area Sales Manager
Permanent · Vapi
L'OREAL GROUP
Officer / Executive - Sales Planning, l’Oreal Dermatological Beauty Division
Permanent · Mumbai
L'OREAL GROUP
Senior Manager - Sales (Delhi / Ncr)
Permanent · Gurugram
THIMBLERR COMMERCE AND TECHNOLOGY
Quality Control Manager - Activewear
Permanent · Ludhiana
ADIDAS
Senior Manager Information Security
Permanent · GURUGRAM
Published
Apr 5, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

H&M launches affordable bride and guest collection

Published
Apr 5, 2018

H&M is raising the stakes in the ultra-competitive affordable bridalwear category with the launch of a new collection this week that has a strong focus on low prices.


H&M



The collection features multiple accessory items retailing for below £10, while the cheapest wedding dress on offer is priced at £39.99. It's a knee-length dress and its price reflects the increasing focus high-street retailers have been putting on the bridal sector in the past couple of years.

Shoppers can also buy a girl’s loral headband at less than £3, ballet pumps for around £8 and girls’ bridesmaids dresses starting at around £20. A full-length wedding dress retails at £149.99 and the collection also comes with wedding guest outfits and accessories.

H&M follows a number of big names that moved into the space last year, offering brides and bridesmaids the chance to wear items on the big day from the stores that they shop at regularly, rather than having to pay much higher prices at bridalwear specialists.

The raft of new collections they have launched also feature a strong trend element that appeals to a contemporary customer who is less interested in a grand traditional wedding dress.

Other big retail names that have entered the sector include Asos, Lipsy, Whistles, French Connection and Topshop. But brands have also capitalised on this trend at higher price points with names such as Needle & Thread and Self Portrait proving extremely popular among bridal customers.
 

Copyright © 2023 FashionNetwork.com All rights reserved.