Guanábana, the Spanish brand trying to take over the world
Quality handmade products that combine the technique and design of Latin America with the influence of Europe are at the heart of Madrid-based company Guanábana, a company founded by Almudena Espinosa over a decade ago.
As of today, Guanábano has 250 points of sale showcasing its Colombian-inspired designs. They are located in key markets such as the US and France, which account for 20% and 25% of sales respectively, as well as Japan, Korea, Norway, Portugal, Spain, England, Greece, Austria, Switzerland, Germany, Denmark, Israel, Thailand, Singapur, China and Canada.
“We are currently focused on exporting and consolidating our sales in the markets where we are already an established force,” said the company’s founder. With more than 80 points of sale, France remains the brand’s largest market. There, Guanábana has managed to strengthen its brand image through a partnership with Parisian boutique Merci, which showcased Guanábana handbags during the last edition of Paris Fashion Week.
The brand is also present in the city at the shopping centre La Rive Gauche, Le Bon Marché, where it will hold a space dedicated to swimwear until this summer. So far, overwhelming support is opening up opportunities for future collaborations.
This is not the first time Guanábana partners with big international names to give its handbag and hats collections a little boost. Among others, the brand has collaborated with Anthropologie, Urban Outfitters, Free People, New York’s ABC Carpet, London’s Conrar Shop and Madrid’s Thyssen Museum.
The Spanish brand plans to continue expanding through the strategic attendance to fashion trade shows, the launch of a higher priced range and the expansion of the online channel.
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