Goop called out by NASA for false claim about wellness-focused body stickers

By

Rebecca Taras

Published
Jun 27, 2017

While Gwyneth Paltrow’s website Goop has always taken a holistic approach to wellness, the lifestyle brand may have taken things too far by claiming that wearable stickers called Body Vibes sold on the site had the ability to “optimize brain and body function.” NASA ridiculed the claim and Goop has since then removed it from their website.

Goop uses its blog as a tool to entice and educate consumers on their product offerings, so when it posted about the stickers that promised to “optimize brain and body function by emitting a bio-frequency that resonates with the body’s natural energy field,” it left experts at NASA scratching their heads.

So, why exactly was NASA tuned into this incredulous claim? According to Goop, the Body Vibes stickers (about $120 for a pack of 24) are comprised of the same conductive carbon material NASA uses to line its spacesuits, but it was widely reported that NASA doesn’t even use such a material in its suits. While the claim was removed, the blog post advertising the stickers remains—though it was reported that Goop will work with Body Vibes on a new marketing line after both companies issued a public apology. Body Vibes blames the claim on a “communication error,” explaining that their engineer was deceived when it came to the connection with NASA and the conductive carbon material.

While Body Vibes and Goop still stand behind the quality of the wearable stickers that promise to alleviate anxiety and pain, industry experts are questioning the true efficiency and authenticity of the product—which has been compared to products (think Quantum Energy Bracelets and Health Pendants) originally created by AlphaBioCentrix.