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Glossier will launch a fragrance

Published
today Oct 16, 2017
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The cult beauty brand announced on Instagram that it would soon be launching its first ever fragrance. The brand also recently expanded its line to include body care products.


Instagram: Glossier

 
In an Instagram post on Thursday Glossier announced its first perfume Glossier You would soon be available. “We're proud to announce that our debut fragrance, Glossier You, launches soon. Every order through Glossier.com will receive a sample beginning TODAY,” the brand wrote.
 
Glossier founder Emily Weiss first discussed the possibility of launching a fragrance in August. According to Weiss, the fragrance will include notes of iris and musk and intends to mimic a man’s cologne.

Glossier also recently launched its first body care products. The Body Hero Duo made its debut in September and included the Daily Oil Wash and Daily Perfecting Cream.
 
The brand, which is known for its minimal and natural approach to makeup and emphasis on skincare products, has significantly expanded its reach in recent months. The brand also began shipping to the UK and Canada for the first time this year, and already has plans to expand to other countries in Europe.
 
In 2016, the online brand opened its first brick-and-mortar store in New York City’s Soho neighborhood. 
 

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