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Published
Aug 8, 2015
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Givenchy and Versace get ready to land in Chile

Published
Aug 8, 2015

Chile is extending its range of luxury brands. The Chilean market is preparing for the arrival of French luxury label Givenchy's menswear line, while Versace’s menswear collection will be available from March next year.

Versace plans to arrive in Chile in March 2016 - Retail Design


The department store Tiendas Paris, which belongs to the Chilean group Cencosud, is launching these brands together with RBG, country representative of Abercrombie & Fitch, Hollister, U.S. Polo Assn, Polo Club and America Today.

RGB’s business strategy is to introduce these brands to the Chilean consumer market by adding branded corners inside of the department store, and opening their own boutiques only afterwards together with operators.

RGB is a Chilean company dedicated to import and develop global brands in the Chilean market. The Southern country has been welcoming an increasing number of international labels over the past few years and investors believe Chilean customers are ready for a luxury angle.

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