Geox launches a quarterly magazine as a new communication tool
Geox has launched a quarterly magazine. This new communication tool will allow the Italian shoemaker to interact directly with its clients, and to show how Geox collections combine comfort with style.
The content will feature photo shoots and editorial texts. As in other fashion magazines, they will cover interviews, fashion stories or also pages devoted to shopping opportunities.
The first issue, published in mid-July, had a circulation of 360,000 copies and will be followed by issues in October, January and April.
Targeted to Geox clients, they will be available at the brand's leading retail outlets worldwide (1,166 shops, of which 440 directly owned), and will be translated in English, French, German, Spanish and Portuguese. The Geox magazine will also be home-delivered directly to Benefeet (Geox's fidelity programme) and e-commerce customers, in USA and Canada, and to the brand's main markets in the Far East.
Under Johan Månson's editorship, the print issue will also be available online on Geox's website. Its contents will be simultaneously shared on social networks and through the future iPhone and iPad app, which will allow customers to purchase products featured on the magazine via a direct link to the e-commerce site geox.com.
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