Gauri Khan taps Jaipur Rugs for Tattvam line, eyes Maison & Objet Paris
Designer Gauri Khan has collaborated with rugs manufacturer Jaipur Rugs for Tattvam collection, which was launched recently and will be showcased at Maison & Objet Paris.
The Tattvam collection has been created by the designer with the help of artisans from rural India to showcase the multitude of traditions, shapes, and colours that exist across the country.
Commenting on the launch, Gauri Khan in a statement said, "I was fascinated to note that these rugs were mostly created by women weavers. It is these women weavers who have managed to keep the tradition and this dying art still alive. To do a collection "made in India" is a real honour for me. It's all about creativity, design and colours! And of course, women empowerment."
Yogesh Chaudhary, Director, Jaipur Rugs added, "With the launch of 'Tattvam', we aim to communicate the fusion of simple design inspirations and modern urbanity through hand-knotted rugs. Working together on 'Tattvam' has been a delight for us and our artisans."
Gauri Khan is the wife of popular Bollywood actor Shah Rukh Khan and the couple have a production and distribution company together called Red Chillies Entertainment.
Recently, the designer had announced that she will collaborate with fashion brand Ralph Lauren for the interior design of their upcoming Indian store.
Jaipur Rugs is one of India's largest manufacturers of hand knotted rugs and has operations in 600 Indian villages with an independent base of over 40,000 artisans in India. It distributes to over 40 countries.
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