×
461
Fashion Jobs
ESME CONSUMER PVT.LTD
Area Sales Manager
Permanent · Asansol
SUN PHARMA
Manager - Project Management Office(Pmo)
Permanent · Guwahati
ESME CONSUMER PVT.LTD
Area Sales Manager
Permanent · Bengaluru
ESME CONSUMER PVT.LTD
Area Sales Manager
Permanent · Aurangabad
ADITYA BIRLA FINANCE
Sales Manager - Business Loan - Dsa Channel For Gujarat Location
Permanent · Bharuch
NATURES ESSENCE
Area Sales Manager
Permanent · Ahmedabad
DR LAL PATHLABS
Area Sales Manager- Haldwani | dr Lal Pathlabs
Permanent · Haldwani
360 REALTORS
Sales Team Leader/Area Sales Manager/Sales Manager
Permanent · Pune
NIKE
Lead Technical Product Manager, ed&a – Tpmo
Permanent · Bengaluru
PENNAR INDUSTRIES
Sales Manager - Solar Panel
Permanent · Hyderabad
ADIDAS
Manager Information Security
Permanent · GURUGRAM
ADIDAS
Senior Technology Consultant
Permanent · GURUGRAM
ADIDAS
Senior Technology Consultant
Permanent · GURUGRAM
ADIDAS
Senior Manager Information Security
Permanent · GURUGRAM
ADIDAS
Manager Information Security
Permanent · GURUGRAM
DANIEL WELLINGTON
IT Support Specialist
Permanent · NAVI MUMBAI
NIKE
Manager, Product Management, Partners & Marketplace Engineering – Tpmo
Permanent · Bengaluru
BAJAJ FINANCE
Area Sales Manager
Permanent · Bengaluru
CHAMPION JOINTINGS
Area Sales Manager - Banglore - Coimbatore - Chennai
Permanent · Mumbai
CHAMPION JOINTINGS
Area Sales Manager - Hyderabad - Vishakapatnam
Permanent · Mumbai
DIAMOND WHITE CEMENT
Area Sales Manager/ Sales Officer/ Sales Manager- Paints & Putties
Permanent · Begusarai
DIAMOND WHITE CEMENT
Area Sales Manager/ Sales Officer/ Sales Manager- Paints & Putties
Permanent · Begusarai
Published
Sep 22, 2011
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gaspard Yurkievich works for Sebago

Published
Sep 22, 2011

If the "bateau" model for men has had a great many artistic collaborators, the women’s version has led a much more sheltered existence. Until it met Gaspard Yurkievich. Having already introduced the men's versions on the runways of his men’s shows, the designer had revisted the shape in his first women’s collection for the brand. The result is a union made in heaven.

Gaspard Yurkievich, Sebago
Sebago model by Gaspard Yurkievich for Fall-Winter

"We have not done right by women,” said Laurence Bry, director of marketing at Sebago, “women have three times less the selection than that offered to men". In other words, something had to be done, but without betraying the house and its vision. Which has brought about the collaboration, which originated in France, with Gaspard Yurkievich who was habituated to designing for men but who was also active in the arena of women’s shoes.

A subsidiary of the U.S. giant Wolverine, the French organization that manages Caterpillar, among others, will focus primarily on France, the first market for the brand in Europe, then on other European countries and eventually build upon the success of the collaboration in order to attract teams from overseas.

Models in black or beige are already available this winter, in a heel or flats. It is a pre-collection in a certain sense, an attempt to feel the pulse of the public and buyers. It is with next summer’s collections that Sebago intends to pack a punch and offer real options for women. Thus, sixteen models have been created by Gaspard Yurkievich: flats, heels, wedges. "I wanted to play with color blocking, tangy shades of pink, yellow, ...complementary," said the designer who wanted to "feminize, glamouriser the selection." A relatively simple task, according to him. For this occasion, he has also donned two hats – that of designer, certainly, but also that of supplier. "Sebago had no factories to produce the models, so I went to my producers and I assured production.”

As sales, these will rely on two networks: that of the designer and that of Sebago. As Laurence Bry said, "we have already opened new accounts thanks to this collaboration. We are targeting a dozen shoe-manufacturers in France and sixty multibrands that meet our criteria."

Copyright © 2022 FashionNetwork.com All rights reserved.