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Gas Bijoux stronger on the international stage

Published
today Oct 12, 2015
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Generating 50% of Gas Bijoux sales abroad within two years: this is the objective set by President Olivier Gas, in charge of the family-run company alongside his sister Marie.

Gas Bijoux's historic Saint-Tropez store underwent a make-over two years ago. It was actually on the beaches of Saint-Tropez that André Gas used to sell his amulets and jewellery, giving birth to the brand


Founded in the 1970s by Olivier and Marie's father, André Gas, Gas Bijoux now generates approximately 70% of its €11 million revenue in France. There the brand operates, besides five wholly owned stores, some fifteen retail corners in department stores, and is also available in 150 multi-brand shops.

Awarded the label of 'Living Heritage Company' by the French Economic Ministry, Gas Bijoux creates its collections in its Marseilles workshops, where 65 craftsmen hand-produce its pieces. The brand now wants to accelerate its growth on the international stage. Already operating stores in New York and Milan, within a network of 200 retail outlets worldwide, Gas Bijoux notably wants to expand in Asia. The brand established a presence a year ago in Japan, in the Takashimaya department store. Opening a shop in the land of the rising sun is also on the cards. Gas Bijoux is also targeting travel retail, with a presence at the Nice Côte d’Azur airport, an experience which it's set to duplicate.

Also, in early October Gas Bijoux launched a capsule collection of men's bracelets in solid silver and other precious materials (prices range between €150 and €300) with Mad Lords. The e-commerce site features a wide range of fashionable and designer choices and also has a physical site, recently enlarged, at 316 rue Saint-Honoré in Paris. Gas Bijoux will later feature the same jewellery in its own stores. 
 

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