Garnier taps Mandy Moore as new brand ambassador
Mandy Moore is the newest Garnier brand ambassador. She will be the face of the brand across its hair care products as well as for its skin care line.
The new Moore campaign will showcase her with a new, darker haired look. The actress is specifically wearing Nutrisse 53 (Chestnut) color. The marketing will include print, TV, digital and social media content.
According to the 33 year old actress, changing her hair color to brunette was a moment of "real significance." Moore will share insight into her personal beauty journey and home life using Garnier's hair color, care and styling products. She will also help promote Garnier's skincare line.
Ikdeep Singh, President of Maybelline, Garnier & Essie at L'Oréal USA said, "Mandy's talent, accomplishments and grace through transforming from teen pop star to leading lady embrace what it means to be a real, modern role model for women."
For her part, Moore said she was attracted to Garnier because they both believe in helping women be their best. She said, "I love to change my hair because in a world where so much is out of my control, it makes me feel like I'm doing something to shake things up."
Moore's new campaign will debut on September 15th when she shares her journey of darkening her hair using Garnier color.
Garnier is owned by parent company L'Oreal and is the second largest brand in the group, being sold in 64 countries. Previous Garnier brand ambassadors include Sarah Jessica Parker and Tina Fey. Moore is currently starring in Emmy-nominated drama series This Is Us.
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