Gap moves into Austria and Slovenia

By

Olivier Guyot

Published
Jul 23, 2014

Gap Inc had already chosen the company Gottex Brands to develop its Gap franchise store business in Israel and Hungary. Now, the American company has put its faith in the Israeli group in expanding into the Austrian market. It will open its first store in Vienna in October in the Danube Mall.

Another new market for Gap: Slovenia, the northernmost ex-Yougloslav country. The group has signed an agreement with its new Slovenian partner Magistrat International (which works with Inditex, Mexx and Desigual) to open three stores in Ljubljana, the capital.

The three stores should be opened by September. The first will be set up in the Emporium shopping center. The other two (one for adults and one for children), will be opened in the largest shopping mall in the country: City Park, to the east of the city.

Last year, Gap expanded into Hungary, Paraguay, Peru, Brazil and Costa Rica. With these new agreements, Gap will now have a presence in some 50 countries. The company has over 300 franchise stores worldwide.