×
351
Fashion Jobs
ADIDAS
Manager Brand Activation Originals
Permanent · GURUGRAM
ZACH LIFESTYLE PVT. LTD.
Manager - Content & Social Media
Permanent · MUMBAI
MONALISA ELECTRONIC DESIGN CENTRE PRIVATE
Excellent Job Opportunity For Area Sales Manager- gt & mt
Permanent · Shimla
RRD
Associate Production Manager
Permanent · Chennai
GOKALDAS EXPORTS
Executive - Warehouse (Apparel / Garments Background)
Permanent · Bhopal
NEW ALFA INTERNATIONAL
Foundry Production Manager
Permanent · Dubai
MEDCIS PATHLABS
Medcis Pathlabs is Hiring For Pathology Area Sales Manager
Permanent · Visakhapatnam
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Bhubaneswar
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Medical Device or Hearing Aid
Permanent · Chennai
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager - Cosmetics & Personal Care - Fmcg Industry
Permanent · Bhopal
DESAI ELECTRONICS
Manager Production
Permanent · Pune
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager - Ophthalmic Segment/Ent- Pharma Industry
Permanent · Bengaluru
PEOPLE ALLIANCE WORKFORCE
Sales And Marketing Executive/Asst. Manager -Rigid/Plastics Packaging
Permanent · National Capital Region
BT PRINT PACKAGING SOLUTIONS LLP
Sales Engineer / Businesss Development Manager / Area Sales Manager
Permanent · Faridabad
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager/Asm/Sales Manager- Pharma Industry
Permanent · Chennai
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Medical Device or Hearing Aid
Permanent · Surat
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Mangaluru
NIKE
Partner Management Office (Pmo) General Manager (India)
Permanent · Bengaluru
CARS24
Sales Manager - Kochi,Coimbatore
Permanent · Kochi
SAHAJANAND MEDICAL TECHNOLOGIES
Area Sales Manager
Permanent · Chandigarh
ON TIME SOLUTIONS
Mnc Plastic Industry is Hiring Production Manager (Plastic)
Permanent · Bengaluru
HALONIX TECHNOLOGIES
Area Sales Manager/Territory Manager - Institutional Sales
Permanent · Dehradun
Published
Mar 22, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Foursquare launches Foursquare Analytics

Published
Mar 22, 2017

Foursquare has launched Foursquare Analytics, a new retail traffic tracking platform for brands and retailers to better understand their consumers.

Photo: Foursquare


Building on its success as a way for consumers to check in at various retail locations, Foursquare has now launched a new dashboard designed to track foot traffic at retail.

Retailers will be able to access data and sort through various consumer demographics including age, gender, and loyalty including whether they are new or returning customers. Foursquare Analytics will also be able to track where a retailer stands in comparison to its competitors in the market. With Foursquare Analytics, any retailer regardless of size can participate, a new development for Foursquare. Previously retailers had to enter into a specific agreement with Foursquare to have access to this type of data.

Foursquare CEO Jeff Glueck explained of the new product, "Oftentimes a company sets out to solve one particular problem and builds technology to do it, and then later realizes that the solution has much wider applicability. That’s what happened here."

The actual data is collected through over 100,000 location tracking points in partnership with Foursquare's existing location database. These come from partnerships including those with Snapchat and Swarm. Data is sent to Foursquare and is processed when users elect to always enable their location services.

Glueck continued to explain Foursquare Analytics saying, "We built our location tech... [and] then realized that being able to recognize when phones walk in and out of 93 million public places worldwide created an incredible data set for aggregate and anonymous analytics. It turns out, this capability can solve many business problems outside of our own."

Foursquare is famous for accurate data analysis. It gained significant credibility when it predicted foot traffic would drop 29% after Chipotle's E. coli outbreak last year. Actual numbers revealed the chain's foot traffic dropped 30%.

H&M and lifestyle brand Equinox have already signed on as early users, but the platform will remain open for any size retailer.



 

Copyright © 2023 FashionNetwork.com All rights reserved.