Flipkart to go offline with Giordano
India’s leading e-commerce player Flipkart is following in the footsteps of its subsidiary Myntra and plans to launch offline stores in the country for international brands to further boost growth.
The e-commerce giant is in talks with a host of international brands to set up brick & mortar stores in the country. According to sources, Flipkart has already partnered with foreign apparel and accessory brand Giordano to market the brand online & offline in the country.
Flipkart is likely to enter the offline space to sell the Hong Kong-based retailer’s products in India later this year. Founded in 1981, Giordano International Ltd is a fashion retailer with over 2,800 stores across 40 countries.
With growth slowing down in the e-commerce market due to increasing competition more and more online firms are taking the offline route for the next phase of growth.
After capturing the online fashion market in India, Flipkart is now looking to cash in on the booming offline market along with its subsidiaries Myntra and Jabong.
Flipkart owned Myntra has already successfully ventured into the offline space with its private label Roadster store in Bengaluru and plans to add more stores for the brand in the coming months.
Myntra has also planned store launches this year for its famous private labels HRX which is co-owned by Hrithik Roshan and All About You by Deepika Padukone.
Myntra also owns the rights for Spanish fashion brand Mango in India and is expected to launch stores for the same this year.
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