Flipkart fashion sales grow 5x in Big 10 sale
Flipkart’s Big 10 Sale has achieved 5x sales on day one and two compared to non-sale days, a top company official said.
“Flipkart Fashion has grown by 5x in sales compared to non-sale days. Branded goods have seen a 10x increase in sales as compared to non-sale days - that too only on day 1 & 2 of the 5-day sale. With 99% products from Flipkart Fashion styles on sale, this time, the Big 10 Sale is going to be bigger than big.,” Rishi Vasudev, VP-Flipkart Fashion told the Economic Times.
Moreover, to make the sale event unforgettable, the ecommerce company has picked up 40 % special merchandise units developed by brands across men’s and women’s fashion such as Lee, Wrangler, Puma, Woodland, Chemistry, Carlton London, Fossil and Ferrari.
The ecommerce company said the responses however, were expected and hence they have prepared the inventory and logistics in advance.
Flipkart said there has been a 3x increase in female shoppers and sales on men's clothing and footwear are also surging.
Flipkart’s 5-day Big 10 Sale is also offering heavy discounts on its fashion platforms Myntra & Jabong.
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