×
201
Fashion Jobs
NAGA LIMITED
Manager - Production
Permanent · Dindigul
UBRIGHT INTERNATIONAL CO. LTD
Senior Sales Manager 20+ Lakh p.a
Permanent · Pune
JIO
jc Home Lead - Coimbatore & Tiruppur - Sales Manager
Permanent · Tiruppur
ERIS LIFESCIENCES LIMITED
Area Business Manager (Generics)
Permanent · Ahmedabad
DIGIKREDIT FINANCE
Requirement For Sales Manager :: Ahmedabad
Permanent · Ahmedabad
KHOSLA MACHINES PVT. LTD.
Sales Manager-North
Permanent · Sahibzada Ajit Singh Nagar
TRACKON COURIER
Area Sales Manager
Permanent · Vapi
AVANTOR
Area Sales Manager || Patna/Ranchi
Permanent · Ranchi
BDO INDIA LLP
Cnc Manager Production Manager Minimum 14 Yrs to 18 Yrs
Permanent · Chennai
KENT RO SYSTEMS
Corporate Sales Manager
Permanent · Chennai
AS
Opening For Production Manager in Leading Sweets Mfg Company
Permanent · Thane
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Ahmedabad
Permanent · Ahmedabad
SRL DIAGNOSTICS
Territory Development Manager
Permanent · Prayagraj
NATURELAND ORGANIC FOODS PRIVATE LIMITED
Area Sales Manager (Maharashtra)
Permanent · Mumbai
NATURELAND ORGANIC FOODS PRIVATE LIMITED
Area Sales Manager (Madhya Pradesh)
Permanent · Indore
GRAND CHEMICAL WORKS
Area Sales Manager- Jaipur & Lucknow
Permanent · Lucknow
KISHOR EXPORTS
Qam - Quality Assurance Manager For Garment Exports Company
Permanent · Ranchi
MARC LABORATORIES LTD.
Field Sales Officer/Area Business Manager / Regional Business Manager
Permanent · Varanasi
JAYPEE BROTHERS MEDICAL PUBLISHERS PVT LTD.
Area Sales Manager
Permanent · Prayagraj
RUDRAKSHA CERAMICS PRIVATE LIMITED
Area Sales Manager
Permanent · Pune
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
SAHIBANDHU FINTECH SERVICES LIMITED
Area Sales Manager - Sahibandhu
Permanent · New Delhi
Published
Sep 18, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fiorucci debuts London flagship as brand revival gets serious

Published
Sep 18, 2017

Fiorucci slipped its comeback into a higher gear at the weekend, swapping its pop-up strategy for the opening of a permanent physical store.


Fiorucci product on sale includes the popular T-shirts and items like phone cases



Launched with a party on Friday evening, London Fashion Week’s opening day, it got down to the real business of selling on Saturday as it put on its best clothes and worked hard to attract passers-by on Brewer Street.

Despite a relatively low-key exterior, inside the store has managed to retain much of the emporium feel that Fiorucci’s Milan flagship had in its heyday. It’s a buzzy, colourful store and seemed busy on day one.

"Very pleased with the opening response” was what we were told and it certainly looks like shoppers were buying as well as browsing.

Janie and Stephen Schaffer, joint CEOs and formerly the couple behind Knickerbox, acquired the brand two years ago. They plan to open in New York and Milan, tow key cities for the brand in the past, at some point. And they are heavily backing the idea of the physical retail store as an experiential space that will be able to tempt visitors through its doors, despite the rise of online.


Fiorucci's exterior is low-key but inside is a buzzing emporium



There’s certainly plenty to keep people entertained in the three-storey London space from a giant circular bed in the lingerie department to a cocktail bar. Then there’s the product, mixing apparel and accessories from the popular Fiorucci angels T-shirts, jeans, underwear, quirky phone cases and other lifestyle pieces.

The strength of the Fiorucci name and the appeal of such items has already been proved this year with pop-ups in Barneys in New York and in Harrods and Selfridges in London with the denim and T-shirts reportedly selling strongly.
That has certainly helped get attention for the label with Gigi Hadid and Kendall Jenner both recently seen sporting Fiorucci, and Georgia May Jagger also being spotted wearing the brand (understandably as she fronts its ad campaign.)


There's a lot to discover in the new store



In a world obsessed by designer labels, it’s interesting to see a more affordable fashion line generating such a buzz.
And it’s also interesting to see it opening on Brewer Street in particular. While embedded in Soho and in close proximity to Regent street and Carnaby, it’s still not quite established as a must-visit fashion shopping destination.

But Fiorucci’s opening will help it get closer to being one. And Champion (fresh from its Vetements collaboration) has just opened almost opposite too, so the transformation of Brewer Street really is gathering pace.

Copyright © 2022 FashionNetwork.com All rights reserved.