Fila teams up with Superkicks to launch Fila Week
today Jul 4, 2018
To celebrate several new product launches in India, Fila has collaborated with the Mumbai multi-brand sneaker store Superkicks for Fila Week, a week-long event that will run from July 7 to 15.
Fila Week, which will be based in and around Superkicks in Mumbai, will celebrate Fila’s new “Heritage” line. The week will include contests, an array of giveaways, and activities that customers will be encouraged to engage in. On Friday, July 13, Fila will take over the entire Superkicks store.
Product launches that will take place during the week include a relaunch of the Fila Mindblower, a shoe that the brand sold in the 1990s. The shoe, modernised for the Indian market, will retail for Rs 7,999 ($117). Also launching is the Fila Disruptor II Premium, priced at Rs 6,999. The Fila Mindblower will officially launch on July 13 at the Superkicks store takeover.
Fila, which was founded in Italy in 1911, retails at a mixture of flagship stores and multi-brand retail outlets across India as well as online on platforms such as Myntra, Flipkart, and Amazon.
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