×
458
Fashion Jobs
RANDSTAD INDIA PVT LTD
Area Sales Manager (Consumer Durable Industry)
Permanent · Mumbai
AVRO INDIA LIMITED
Area Sales Manager- Ludhiana, Amritsar/ mP-Indore, Bhopal
Permanent · Ludhiana
AVRO INDIA LIMITED
Area Sales Manager- Ludhiana, Amritsar/ mP-Indore, Bhopal
Permanent · Ludhiana
SOSYO HAJOORI BEVERAGES PRIVATE LIMITED
Area Sales Manager
Permanent · Mumbai
VIKRAM TEA PROCESSOR PVT LTD
Area Sales Manager
Permanent · Ahmedabad
HERITAGE FOODS INDIA
Area Sales Manager(Hyderabad & Vijayawada) @ Hfl
Permanent · Hyderabad
NASH INDUSTRIES (I) PVT. LTD.
Production Manager Position With Nash Industries-Pune
Permanent · Pune
ACCELERATE SOCIAL WELFARE FOUNDATION
Area Sales Manager
Permanent · Noida
VR INDUSTRIES PVT. LTD
Area Sales Manager
Permanent · Chennai
G.R. BATHLA & SONS
Marketing Executive/Area Sales Manager
Permanent · Ludhiana
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Cutting Manager/Production Head - Garments Industry
Permanent · Bhiwandi
KALPA ELECTRIKAL PVT. LTD
Hiring For Production in Charge/ Manager (8-15 Yrs Exp)
Permanent · Bengaluru
TARGET PUBLICATIONS
Regional Sales Manager
Permanent · Mumbai
THE BANYAN HR CONSULTS
Head HR For Garments Manufacturing Company at Chengalpattu, Tamil Nadu
Permanent · Chennai
IUMENTAS LIFE SCIENCE
Veterinary Sales Manager For The State of Assam
Permanent · Guwahati
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Plastic Manufacturing Company| Umbergaon
Permanent · Navsari
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Polythread Manufacturing Company| Ranchi
Permanent · Ranchi
ENGGSERVICES2INDIA
Production Quality Manager - Immediate Requirement
Permanent · Bengaluru
DIASORIN HEALTHCARE INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
METROPOLIS HEALTHCARE
Territory Sales Manager @ Mumbai
Permanent · Mumbai
GTROPY SYSTEMS PRIVATE LIMITED
Direct Sales Manager - Faridabad
Permanent · Faridabad
METROPOLIS HEALTHCARE
Territory Sales Manager @Amravati/Nagpur/Aurangabad
Permanent · Nagpur
Published
Jul 4, 2012
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Feiyue puts its international structure into place

Published
Jul 4, 2012

Feiyue has been given a new lease of life thanks to the international development strategy that it has put into place. The French brand – originally from China – is presenting its spring-summer 2013 collections at the trade fairs, and it’s approaching its international clients with a stronger structure in place. In the wake of Mathieu Soulié – former sales director at Nike – being appointed as director of exports, the company is preparing to develop its presence on the international markets.


Feiyue’s 2008 collection


“We’ve hired a sales representative in Germany, who’ll be at Bread & Butter with us”, explained Mathieu Soulié. “And we’ve just signed a contract with another for Canada. Our five priority markets are those two countries, along with the USA, Great Britain and Italy. We want to find agents and take charge of our development on those markets”.

The brand is now setting up projects within these countries. In the USA, it is working with Gap on a collaboration for its two denim 1969 stores, in Los Angeles and New York. It is also planning on launching a peripatetic pop-up store to follow the music festivals around – a strategy which has already been successful for them in South Africa.

So successful, in fact, that the brand is considering creating a subsidiary in South Africa, with a distributor on the territory – as, in addition to its five target markets, Feiyue wants to expand its network on a global scale.

“We are in discussions concerning our distribution in Australia”, explained Mathieu Soulié. “We are taking on an agent in Mexico and we’re testing another in Poland. Our aim is to really focus on the autumn-winter 2013/2014 collection and in the long-term to expand into China. We have an advantage in that market, which every single brand is trying to infiltrate – Feiyue was founded in China 70 years ago: we have a real story to tell”.

Feiyue is planning to almost double the number of items in its collection to 180 in order to bring these regional developments to fruition. The brand has also said that it has made an effort with its prices. Whilst it’s not planning to do away with its premium line, it is going to go back to basics with five classic items, the aim being to maximise its distribution in France and to clearly make its mark on its new markets.

Copyright © 2021 FashionNetwork.com All rights reserved.