×
314
Fashion Jobs
MAHLE
Asst. Manager- Production
Permanent · Greater Noida
POLYCAB
Area Sales Manager - Switches & Switchgear - Ahmedabad
Permanent · Ahmedabad
MEDCIS PATHLABS INDIA PVT LTD
Medcis Path Labs is Hiring For Pathology Area Sales Manager-Chennai
Permanent · Chennai
TIME TECHNOPLAST
Area Sales Manager
Permanent · Andheri
LIFE TURN MANAGEMENT CONSULTANT
sr. Manager Production - Sricity, Tada - Mnc Company - Engineering Ind
Permanent · Tada
MCKENZIE
Hiring For Retail Store Merchandiser / Manager
Permanent · Chennai
V2B GLOBAL CONSULTANTS
sr Technician Apparel -Buying Office
Permanent · Gurugram
MANPOWERGROUP SERVICES INDIA
Opening || Horeca Sales Manager || Kolkata
Permanent · Kolkata
ADIDAS
Senior Product Owner - Machine Learning & ai
Permanent · GURUGRAM
ADIDAS
Senior Technology Consultant - Omnichannel
Permanent · GURUGRAM
PUMA
Manager- Warehouse (B2C)
Permanent · Bengaluru
HARMAN FINOCHEM
sr. Manager- Api Production For Srp With Leading Pharma @ Aubad
Permanent · Aurangabad
PNB HOUSING
Area Sales Manager
Permanent · Thane
PNB HOUSING
Area Sales Manager
Permanent · Pune
JM FINANCIAL HOME LOANS LTD
Area Sales Manager - Home Loans
Permanent · Chennai
DANIEL WELLINGTON
IT Support Specialist
Permanent · MUMBAI
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Karaikal
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Tirunelveli
AVANTOR
Area Sales Manager- Lab Consumables
Permanent · Pune
ADIDAS
Manager Brand Activation Originals
Permanent · GURUGRAM
ZACH LIFESTYLE PVT. LTD.
Manager - Content & Social Media
Permanent · MUMBAI
NEW ALFA INTERNATIONAL
Foundry Production Manager
Permanent · Dubai
Published
Jul 4, 2012
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Feiyue puts its international structure into place

Published
Jul 4, 2012

Feiyue has been given a new lease of life thanks to the international development strategy that it has put into place. The French brand – originally from China – is presenting its spring-summer 2013 collections at the trade fairs, and it’s approaching its international clients with a stronger structure in place. In the wake of Mathieu Soulié – former sales director at Nike – being appointed as director of exports, the company is preparing to develop its presence on the international markets.


Feiyue’s 2008 collection


“We’ve hired a sales representative in Germany, who’ll be at Bread & Butter with us”, explained Mathieu Soulié. “And we’ve just signed a contract with another for Canada. Our five priority markets are those two countries, along with the USA, Great Britain and Italy. We want to find agents and take charge of our development on those markets”.

The brand is now setting up projects within these countries. In the USA, it is working with Gap on a collaboration for its two denim 1969 stores, in Los Angeles and New York. It is also planning on launching a peripatetic pop-up store to follow the music festivals around – a strategy which has already been successful for them in South Africa.

So successful, in fact, that the brand is considering creating a subsidiary in South Africa, with a distributor on the territory – as, in addition to its five target markets, Feiyue wants to expand its network on a global scale.

“We are in discussions concerning our distribution in Australia”, explained Mathieu Soulié. “We are taking on an agent in Mexico and we’re testing another in Poland. Our aim is to really focus on the autumn-winter 2013/2014 collection and in the long-term to expand into China. We have an advantage in that market, which every single brand is trying to infiltrate – Feiyue was founded in China 70 years ago: we have a real story to tell”.

Feiyue is planning to almost double the number of items in its collection to 180 in order to bring these regional developments to fruition. The brand has also said that it has made an effort with its prices. Whilst it’s not planning to do away with its premium line, it is going to go back to basics with five classic items, the aim being to maximise its distribution in France and to clearly make its mark on its new markets.

Copyright © 2023 FashionNetwork.com All rights reserved.